I'm Ashley Abercrombie: founder of Rooted, a consulting practice focused on organizational culture and narrative integrity. I help executives bring their culture, story, and strategy into alignment.

Rooted’s Secret Sauce:

Narrative strategy built on organizational truth.

Trusted by Clients

Sarah Cannon Research Institute

Pepperdine University

Fuller Seminary

Stillpoint CA

Manhattan DA’s Office

CCDA

Shalem Institute

Disney

Rooted Overview

Many culture problems are story problems. A gap between your operational and narrative strategy disrupts operations, decreases morale, and hinders optimal outcomes.

Rooted helps close that gap. We work with leadership teams to:

  • Listen to the internal and external narratives impacting your org

  • Shape internal and external stories that stay close to your values

  • Lay the foundation for a strong strategic and narrative plan

  • Bring executives, boards, leaders, and teams into alignment

We listen, measure, and build a foundation your strategy can stand on, with results you can track.

  • Narrative analysis report built on quantitative data deep dive, qualitative stakeholder listening, operational immersion, and sector analysis to understand internal and external distinctions and challenges

  • Strategies without frameworks, plans, and clear communication cannot be operationalized. We support systems and pipelines that integrate culture, story, and strategy.

  • Defining your organization at its natural best by developing clear and distinct narratives ready for distribution in a noisy digital landscape.

  • We solve custom problems as you face them with capacity to train and develop the leaders you serve.

Every client is different. Every scope is unique. We work together to develop a thriving partnership.

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Rooted’s website launches officially in 2027

How We Work

  • We sit beside you at the table, not across from you. Your desires and challenges are ours to share.

  • We engage stakeholders as partners, not spectators, and you can expect optimism, honesty, and hope in every engagement.

  • We are leaders who listen. Every deliverable is based on quantitative and qualitative data with a strong point-of-view rooted in your history and values.

About Ashley Abercrombie

Founder & Principal Consultant

Ashley is a writer, strategic thinker, and clergy leader based in Durham, North Carolina. She spent two decades as a pastor, advocate, chaplain, and nonprofit leaer in Los Angeles and New York. On the side, Ashley nurtured her writing career as a ghostwriter on nine books, plus two of her own, Rise of the Truth Teller and Love Is the Resistance, and traveled the world speaking, teaching, and training leaders. She has received two mayoral commendations for her work and is featured in media outlets like Darling Magazine, OprahMag.com, Scary Mommy, Grit and Virtue, Life Today, YouVersion, and more. She is a recovery specialist with a Master’s in Justice and Advocacy from Fuller Seminary, and serves as the Executive Board Chair of Treasures, a survivor-led anti-human trafficking organization.

As the founder of Rooted, Ashley serves clients in healthcare, academia, media, and nonprofit sectors. Beyond the bio, she loves mall walking, writing fiction, watching Real Housewives, serving as Advocacy Chair at a local middle school, and enjoying Durham with her husband and three kids.

Connect with Ashley